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Rusty Smith

Rusty Smith

Owner

Rusty Smith is the proud owner and long-standing leader of I-Deal Cars, a trusted dealership serving the community of Roseville and surrounding areas. With a lifetime dedicated to the automotive industry and more than 35 years of hands-on experience with I-Deal Cars alone, Rusty has built a reputation rooted in consistency, integrity, and an unwavering commitment to customer satisfaction.

From the ground up, Rusty has helped shape I-Deal Cars into a dealership known for quality pre-owned vehicles, specializing in all types of trucks,  including diesel pickups, work trucks, 4x4s, AWD vehicles, and dependable everyday cars and SUVs. His deep industry knowledge and practical experience allow him to guide both customers and his team with confidence, ensuring every vehicle meets a high standard of value and reliability.

Outside of the dealership, Rusty is a devoted family man. He shares a strong and loving life with his beautiful wife and is a proud father of two boys. Family is at the center of everything he does, and that same sense of loyalty and care carries over into how he treats his customers and his community.

When he is not at work, Rusty enjoys an active and well-rounded lifestyle. He is passionate about pickleball, golf, exercise, and spending time outdoors. Whether he is on the court, the course, or exploring the great outdoors, he brings the same energy and competitive spirit that has defined his career.

Rusty’s lifelong dedication to the automotive world, combined with his strong family values and active lifestyle, make him not only a respected business owner but also a trusted member of the community. His leadership continues to guide I-Deal Cars with the same core belief it was built on: honest service, quality vehicles, and treating every customer like family.